The Personal Investment Management & Financial Advice Association (PIMFA)

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About Us

The Personal Investment Management and Financial Advice Association (PIMFA) champion a culture of financial health for all and represent and support providers of wealth management services, financial planning and advice.

About PIMFA

Whether we’re advocating for constructive regulatory and policy change through our expertise, connecting people from across the industry or providing hands-on guidance and support – we always have the interests of our members and their customers at heart. Today our sector currently looks after £1.65 trillion in private savings and investments and employs over 63,000 people.

Our Approach

The landscape of the personal wealth sector is constantly changing. Whether you’re looking to shape its future, create connections across the sector, or simply ensure you keep up with its demands – PIMFA is a specialised trade association created to deliver across all these strategic objectives. ​

​Constructive Advocacy
​Creating Connections
Supporting Practice

PIMFA’s Successes

PIMFA's Successes 2024-2025. Access now to see everything that PIMFA was up to in the 2024-2025 membership year.

Working Relationships

PIMFA is proud to have working relationships with numerous stakeholders and organisations across our sector

Find a Firm

Use our online directory to find a PIMFA member firm who can help you manage your money, buy and sell shares and access financial advice.

More about Our Industry

Read more about our Industry.

Your award-winning trade association

In the last year we are delighted to have won:

Association Excellence Awards Winner:

Best New Event by an Association

Trade Association Forum (TAF) Women in Trade Association Powerlist Winner:

Liz Field, PIMFA

Citywealth Power Women Awards Organization of the Year – Female Leadership Winner:

Liz Field, PIMFA

ACQFIVE Global Awards - UK Gamechanger of the Year Winner:

Liz Field, PIMFA

ACQFive Gamechangers - Progress Award Winner:

PIMFA

EMG Global 100 Awards - Financial Services CEO of the Year – 2024 Winner:

Liz Field, PIMFA

ACQFIVE Global Awards - UK Trade Association of the Year, (Investment Management) Winner:

PIMFA

SME500 UK - Financial Services CEO of the Year - 2024 – Winner:

Liz Field, PIMFA